I know it’s been a while; I think of writing (and things to write about) and then I put it off. But today I made an important decision: I’m letting all my etsy listings expire and am closing down The Yarn Office on etsy (my studio space at home will forever be The Yarn Office). In total, I have a very modest overall profit, modest enough that given the time I put into it, I’m more in the hole to etsy than profitable. There’s also the matter of marketing, which isn’t exactly my strong suit despite buying and reading 2 books on how to turn your art/craft into a business. My takeaway that’s been festering for a while is that I’m not a good businessperson and it’s time to move on to something new.
This morning etsy sent email to all shop owners announcing some changes. Listing fees will remain $0.20 per listing, but etsy’s commission on sales is going from 3.5% of the item price to 5% of the item price and shipping. In addition, they’re creating a monthly subscription service called etsy Plus that’s supposed to help your business grow and will roll out etsy Pro for high volume sellers next year. Not subscribing to these plans supposedly won’t affect your search results or access to current tools, but I can’t help but think little vanity shops like mine will be at a disadvantage. In the end, I’ve sunk more time and money into this than I’ve gotten out and so yeah, it’s time to move on to something new.
I said on Instagram that I was going to just let my listings expire over the summer instead of shuttering the whole thing, but the fee change goes into effect July 16 – I may just put the shop on vacation mode then and leave it in case these changes end up being beneficial overall to little cheeses like me. But I doubt it – I think they’ve been catering for quite a while to high volume sellers and factories rather than artisans, and in the 3 years since they’ve gone public, they’ve shifted even more to focusing on etsy’s bottom line, to which I no longer want to contribute without getting something more back. I mean, sure – etsy is a business, but it’s a business for which I’m pretty sure I’m no longer a customer.
I might actually start my own shop here on this domain, or at least create a gallery of work that I’m most proud of and move in more of an art direction rather than a craft direction (which I’ve been sort of trying to do anyway). I also heard about FiberCrafty for the first time today, too, so I might check that out – it sounds like it’s etsy (and Amazon Handmade) but for fiber crafts only. There are lots of possibilities, I just have to figure out what I want to do and what’s going to work for me.