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Cowl Kick, Pricing Finished Knits

I’ve been on a cowl design and making kick after spending a couple months working on a Exeter cabled sweater. I can’t stop with the cowls now – they’re quick, easy projects that give me near-instant gratification.

The cowl kick started at the end of the sweater project. For about 2 years now I’ve been trying, somewhat successfully, to knit down my yarn stash. I wanted to find something to do with 3 skeins of Plymouth Earth Ecco Baby Camel that’s been in my stash since 2008. InfiniteWaveCowlIt’s a bulky weight yarn that Mr. Q got for me at With Yarn In Front for my birthday & Mother’s Day. He got it intending for me to make a hat with it, but the hat designs I found for it over the years haven’t wowed me. I wanted something close to the skin for this luxury fiber, a reversible fabric, and a cowl that could be finished as a loop or a möbuis. (Möbiuses are so cool! Two sides become one! What’s not to like?) After swatching, ripping out, and more swatching – thinking with yarn is what I call that process – I came up with the Infinite Wave Cowl. It’s a relatively quick knit, I can finish one in about 12 hours, and fun. It’s easy enough for TV knitting, but the cables keep it interesting.

I wrote the pattern up and decided to make it available for free for a limited time to get it out there in the knitting world. I’ve published 4 other patterns (Owl Honeycomb Blanket, Pasithea baby blanket, Double Rainbow Scarf, and Feathermoss stole) with limited success – under 10 people have bought them (some less than 5) and no one else has actually made any of them, just me. And so with the Infinite Wave Cowl, I’ve made 5 so far; 4 are available in The Yarn Office and I sold one to a friend. Although no one else has cast on yet, over 400 people have downloaded the pattern when it was free on Ravelry & Craftsy. I even briefly made it onto the first page of Ravelry’s hot right now patterns! Hooray!

So all those cowls I made are also now available in The Yarn Office. I’ve had some people exclaim that the price is relatively high, so I wanted to explain how I arrived at the prices. After some research, I’m charging 20 cents/yard + the cost of materials. So, for example, the Infinite Wave Cowl uses 220ish yards of yarn; 220 x .2 is $44. If a scarf takes me 12 hours to knit, that means I’m earning slightly less than $3.67/hour. Not only did I knit the cowl, but I also spent time designing it using skills I’ve built up over time, none of which are factored into the price. From my perspective, $3.67/hour is a bargain for you; minimum wage in my state is $7.25/hour, so I could/should be charging a base price of $87. Or could/should I charge closer to my hourly rate in my chosen profession as a technical writer, which requires some of the same skills, at $45+/hour?  These finished cowls are a bargain.

Now let’s talk about materials. 220 yards of bulky/chunky weight yarn doesn’t seem like much. I should just be able to pop over to JoAnn’s and Michael’s for something cheap, right? The least expensive suitable yarn available at JoAnn’s is Big Twist Collection Chunky Yarn at $4.49 for 195 yards of 100% acrylic yarn. Aside from the fact that I don’t find knitting with or wearing acrylic enjoyable, I would need 2 balls of this yarn to complete a cowl – $8.98. So the total for even the least expensive cowl would be $44 + $8.98 = $52.98. That’s certainly less expensive than the baby camel cowl I made the pattern for – materials for that cost $54, but it’s baby camel! Try to find that in a store! Or the alpaca scarfs I have available – materials for them cost me $31 each and I priced the cowls at $75 – can you even find a 100% alpaca scarf in a store? So yes, I can make them for less money but at the same time, yarn isn’t free and neither is my time.

Could the knitting be outsourced to hand-knitters in other countries and made for less? Sure, that happens, but most of those hand-knitters still aren’t receiving a fair wage in their economy. Could these be made on a machine in a factory (probably in China) in large quantities for less? You bet, but I don’t have (or want) those resources. Offering these handknits for sale on etsy clearly isn’t about making money for me or providing you with a cheap, disposable consumer good: this is more personal than all of that.



2 responses to “Cowl Kick, Pricing Finished Knits”

  1. Pricing is incredibly hard. But, you can buy a factory made scarf made from standard wool for £100s if you are shopping in high end boutiques, so there must be a market for best quality knits

    1. Agreed – I just hope I find it/it finds me.

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